Alexis Eyre on embedding sustainability at the heart of your marketing

In this episode we explore with Alexis Eyre, co-founder of the Sustainable Marketing Compas and co-author of Sustainable Marketing, whether embedding sustainability at the heart of our strategy be the key to unlocking greater creativity and effectiveness in our marketing.Alexis shares what drove her to make a change in her career to focus on sustainability and how she is working now to change the industry.We hear of her frustrations about the lack of creativity and the ineffectiveness and inefficiency that is often taken for granted in marketing. She invites us to start with the impact that we want to have on the world and use the Sustainable Marketing Compass to ask ourselves the right questions, to challenge assumptions and build the partnerships we need to succeed. If you have not yet read Sustainable Marketing by Alexis and Paul Randle, I highly recommend picking up a copy. And their Sustainable Marketing Compass is also available open source (and we've included it on the Resources page of the MarketingKind website).This episode is hosted by Anna Mullenneaux and Paul Skinner, founders of the MarketingKind community.