ALGAE: Why they might well be our main source of protein in the future w/ Alver cofounder and COO Majbritt Byskov-Bridges

Click here to buy your START SUMMIT ticket and get 20% off by using the promo code StartupStories@Summit This episode brings us together with Majbritt Byskov-Bridges from Alver, an startup that has developed and brought to market one of the healthiest, tastiest and most sustainable source of protein and nutrients on the planet, that in the future might very well replace most of the meat we consume today. Their innovation is a micro algae called Golden Chlorella, that compared to the traditional algae products you know, is not a pill with a bright green color and a strong smell - It’s golden and subtle in taste while still bursting with life essential nutrients. The startup aims to create food products that fit easily into your everyday life, boosted with Golden Chlorella, and they have already launched pasta, soups, sauces and many more delicious food on their website. Majbritt came from a corporate background working for big companies in different field, and is the startup COO. In our conversation Majbritt shared how it all started out, how the jump from working at a big company to working in a startup worked out for her, and much more. IF YOU LIKE THIS PODCAST, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: THE START How Alver got started and what problem it’s solving Why Alver can completely replace meat PROBLEM - SOLUTION FIT How the team tests that there are people with a problem / need for their product How the team acquired their first customers THE PRODUCT What makes Golden Chlorella such a good product for everyone Why people are buying Golden Chlorella FROM CORPORATE TO STARTUP The steps Majbritt took to go from employee to entrepreneur How Majbritt tackled the financial challenge, going from a salary to no salary How different the job of an entrepreneur is compared to the one of an employee Links/Weekly recommendation:   Greenpeace report on the impact of meat consumption on global warming   IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE