Algenist: Promoting Leaders from Within with CEO Rose Fernandez

Rose Fernandez began her career as a makeup artist, but the founder of Algenist saw her true potential and promoted her to CEO, right at the outset of the pandemic.With no prior c-suite experience, Rose used her 20 years of beauty experience to become the leader she is today and take the brand to new heights.Algenist focuses on ingredient-level innovation with the discovery of their hero ingredient, Alguronic Acid from algae. They promise clinically proven, measurable and visible results in just 10 days.In today's episode, Rose educates us on the tiny but mighty micro-organism Algenist is born from and how the brand was able to stay ahead during the pandemic.Rose also gives insight into:The brand's ability to make their science-backed claimsThe importance of educating customersThe brand's omni-channel marketing strategyHer secret behind building a great teamYou'll also hear Rose's advice to her younger self and what's next for Algenist.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co