ALGORITHM SHAKE-UP: TikTok Update, Jimmy Kimmel, Branding Ethics (Ep. 013)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide.What You’ll Learn:What TikTok’s U.S. algorithm split could mean for your reach, engagement, and salesHow the Jimmy Kimmel vs. Disney fallout reveals bigger branding and censorship lessonsA practical framework for choosing when (and how) to engage with cultural conversations in your contentUpdate: After filming this episode, ABC announced that Jimmy Kimmel would be back on air starting September 23rd. This goes to show that we can vote with our wallets to effect the change we want to see in the world. Timestamps:00:00 - Introduction 04:00 – TikTok’s U.S. takeover: what the algorithm shake-up means 08:30 – Jimmy Kimmel pulled: censorship, Disney backlash & brand trust 13:00 – Ethics in marketing: propaganda, press, and personal branding 19:00 – Diversifying platforms: protecting your business beyond TikTok 27:00 – Core values + content pillars: deciding when to join the conversation 34:00 – Playing to your strengths: finding the right content medium for growthReferences & Resources:TikTokDisney / Hulu / Disney+Jimmy KimmelTed CruzSaturday Night Live (SNL)EOS model / Traction (book)Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com