Algorithms

In this episode, Sonia Alleyne talks Digital Marketing with Brenton Thomas, the founder and CEO of Twibi, a digital marketing company. They discuss the evolution of marketing over the past decade, the challenges faced by small businesses in understanding and implementing digital marketing strategies, and the importance of balancing the art and science of marketing. Brenton also shares insights on the use of AI in marketing and the need for businesses to stay updated with the rapidly changing digital landscape. He offers advice on using Google Ads and Facebook Ads for lead generation and revenue generation, respectively.