Alibaba & L'Oréal: Infusing eCommerce with personality and humanity w/ Sharon Gai & Christian Skaar

In this episode of Digital Transformation & Leadership, Danny Levy talks to Sharon Gai, Director of Global Key Accounts at Alibaba Group and Christian Skaar, Global eCommerce Director at L'Oréal. They get into, ‘How to infuse eCommerce with personality and humanity to connect emotionally with your customers and secure long-term loyalty.’ Through the health pandemic we’ve seen huge damage to economies around the world and retail shops forced to close and move online to survive. As eCommerce booms some brands are thriving but sadly others are not. Mental health has also come under the microscope as employers have to make sue that people forced to work from home have the support they need. At the same time taking advantage of digital commerce opportunities has never been more important with many companies looking to build the digital skills of their teams. Danny, Sharon and Christian get into these points and discuss how to position your brand as as socially responsible and empathic, building a following of passionate brand advocates and how to build detailed consumer profiles to form deeper personalised connections.