Alibaba’s Michael Evans on 2022’s 11.11 Global Shopping Festival

Alibaba Group will offer Chinese consumers the most diverse range of products on record during this year’s 11.11 Global Shopping Festival, the world’s largest retail event.This year’s 11.11, also known as Double 11 or Single’s Day in China, will feature over 290,000 brands from more than 90 countries and regions. There will be 17 million products on offer to over 1 billion consumers shopping on Alibaba’s marketplaces in China. In this episode of Alicast, we’re joined by Michael Evans, President of Alibaba Group to talk about the latest e-commerce trends coming out of China and how global brands can best leverage 11.11 to build lasting connections with consumers.