Alibaba's Strengths and Challenges

One year has passed since Alibaba's IPO offering went public on the New York Stock Exchange, and the company has challenges to overcome. Although the company hasn't performed particularly poorly, it has plenty of competition from other retailers such as JD.com and has come under pressure for its poor transition to mobile computing. Despite these challenges, Alibaba is still predicted to perform well in the future.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.