Alice Buttling, Attinger Jack: Trust in advertising

What this episode covers

"Whoever is careless with the truth in small matters cannot be trusted with important matters." The number one rule for any successful business deal is trust. So why do we keep supporting media that people don’t trust? Alice Buttling is the leader of UK media company Attinger Jack and her career arc is a superb demonstration of walking the talk when it comes to trust and expertise. We explore The Brilliance Paradox, which media are most trusted and the importance of ethical standards, where the big advertising agency holding companies have gone wrong, and why independent expertise now offers clients better value. Show notes: Alice Buttling's LinkedIn profile: https://www.linkedin.com/in/alice-buttling-smith-2420a05/ Attinger Jack web site: https://www.aja.co.uk/ Freddie Mercury AI (Live Aid) https://www.youtube.com/shorts/vHCTXnm5gKM Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Fuel Podcast?

This episode is 1 hour and 11 minutes long.

When was this The Fuel Podcast episode published?

This episode was published on April 30, 2026.

What is this episode about?

"Whoever is careless with the truth in small matters cannot be trusted with important matters." The number one rule for any successful business deal is trust. So why do we keep supporting media that people don’t trust? Alice Buttling is the leader...

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