Alice Mazzola (The Body Shop) - Embedding activism into a global brand with 30 million customers in 75 countries

We all know The Body Shop's fantastic products, but did you know about their long history of activism? Campaigning for change across issues as diverse as animal testing, climate justice, domestic violence, and even human rights abuses in the Niger Delta, The Body Shop doesn't shy away from standing up for what's right. Alice Mazzola is Global Head of Activism for The Body Shop. In this interview, she discusses:How her parents encouraged discussion around political and social issuesHer educational background in Middle Eastern studies and ArabicRethinking activism at The Body Shop - recognising the different 'styles' of change-makerHow campaigns require a broad range of skills and strengthsHer feeling of becoming less radical with age but how her young team keep her connected to radical ideasThe Youth Collective - a 12 person board of under 30s acting as an advisory panel to the companyThe role of a Head of ActivismA guiding principle of 'talk about what's not being talked about right now'The Body Shop's playbook for activism'Be Seen, Be Heard', their latest campaign focussed on getting young people more engaged in politicsHow the campaign has lowered the voting age from 21 to 18 in Malaysia The value in not taking the easy roadHow The Body Shop engages customers in their activism work through their stores and colleaguesShould every company have an activism department?Her advice to businesses starting on their journey to being a force for goodHow she wants to see the return of kind debate across societyWhy she's never been on TwitterWhy we should all join a debating clubAlice on linkedin: https://www.linkedin.com/in/alicecrabtree/Visit: https://www.thebodyshop.com/Rob on linkedin: https://www.linkedin.com/in/rob-warren/Want to appear? Email [email protected]: ⁠standingongiants.com⁠