Alice Mensah is Closing the Gender Gap in Ghana’s Digital Marketing Industry

In this episode of Colours of Digital Marketing, host Enoch "RobotBoy" Appiah Jr. sits down with Alice Mensah, a seasoned digital marketer, to explore the ins and outs of digital marketing education. Alice shares her journey, insights into the latest industry trends, and practical tips for aspiring marketers looking to upskill. Whether you're a beginner or a professional looking to refine your skills, this episode is packed with valuable advice to help you navigate the digital landscape. Tune in now!⏱️ Timestamps:0:00 Intro2:13 Who is Alice Mensah?5:30 How Alice "Survives" in a male-dominated industry 6:40 Inspiration to Start DIFEP11:00 Alice Compares Digital Marketing back in her days to her current students13:14 Alice's approach to teaching Ladies Digital Marketing in #Ghana 14:00 Needed skills you need if you want to venture into Digital Marketing16:20 Alice's Brief Journey in Digital Marketing20:13 How Alice Juggled multiple brands during her time at the Agency side22:22 How to Overcome Imposter Syndrome as a Digital Marketer26:00 Alice's Vision for DIFEP28:18 Alice's Advice for Newbies in Digital Marketing30:56 Outro