Alice Technologies Founder & CEO Rene Morkos: How Many Times a Day Are You Saying No

There is typically more than one way to complete a construction project. The key is finding the best way to complete the project, especially when adjustments need to be made midway through. That’s exactly the problem that Alice Technologies is solving after developing the world’s first generative construction simulator. Alice’s software is a form of project management that the construction industry has never seen before. Alice Technologies founder and CEO Rene Morkos joined the Midstage Startup Momentum Podcast with Roland Siebelink this week to talk about this cutting-edge technology and his startup’s progress. The journey of developing new technology and building a product that’s useful for construction projects. How Alice Technologies was able to determine its ideal customer profile. Why a product that is useful for everyone shouldn’t be sold to everyone. The method that Alice Technologies uses to identify and fix bottlenecks within the company. The factors that determined Alice’s price points and go-to-market approach. Why startups should be saying no to customers while trying to build a pipeline.