EPISODE · Mar 4, 2025 · 32 MIN
Alicia Hale on the Future of AI in B2B Marketing
from NexGen CMO Podcast · host Kelly Hopping
What will the CMO role look like in 3-5 years? Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the future of the CMO role and how AI will make an impact. Tune in for an energetic conversation around how AI is transforming marketing strategies, enhancing personalization, and reshaping job roles. Together they explore how AI is empowering CMOs to become more data literate and strategic, allowing them to focus on deeper human elements of marketing.
What this episode covers
What will the CMO role look like in 3-5 years? Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the future of the CMO role and how AI will make an impact. Tune in for an energetic conversation around how AI is transforming marketing strategies, enhancing personalization, and reshaping job roles. Together they explore how AI is empowering CMOs to become more data literate and strategic, allowing them to focus on deeper human elements of marketing.
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Alicia Hale on the Future of AI in B2B Marketing
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