Alicia Liu on Fashion, Food, and Building a Luxury Ice Cream Brand

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Alicia Liu — founder of Lavender & Truffles — to explore her path from luxury fashion and e-commerce into the food industry and consumer packaged goods. Before launching her plant-based, clean-ingredient wellness brand, Alicia worked across multiple luxury fashion houses and later with brands including Century 21, Miss Sixty, and Amazon Fashion.Alicia shares how her early experiences in fashion shaped her understanding of brand, process, and operations — and how a personal health journey led her to build a company rooted in clean ingredients and wellness. She speaks candidly about the realities of launching and scaling a product-based business, the operational demands of CPG, and the role of community and relationships in navigating entrepreneurship.The conversation also traces her evolving definition of success — from personal ambition to leadership, team support, and long-term alignment.Timestamps / Chapters00:00 Podcast Intro03:13 Interview Begins05:44 From Fashion to Food08:38 Experiences in High-End Fashion11:29 Transitioning into Entrepreneurship14:11 Building an Intimate Lifestyle Brand16:26 The Evolution of E-commerce in Fashion19:13 The Shift to Food and Culinary Passion26:53 An Unconventional Path into Culinary Arts29:07 Family Influence and Early Culinary Roots32:06 Work Ethic and the Importance of Process37:01 The Birth of Lavender & Truffles40:24 Health Journey and Clean Ingredients45:32 Navigating the Consumer Packaged Goods Industry47:30 Community and Relationships in Entrepreneurship49:07 Redefining Success and LeadershipGuest InfoAlicia Liu — entrepreneur and founder of Lavender & Truffles, a clean consumer packaged goods brand rooted in wellness and high-quality ingredients.Website: https://lavenderandtruffles.comInstagram: @lavenderandtrufflesHost InfoTrinity Rose — Integrative Business Strategist and Advisor to early-stage foundersWebsite: illumeconsultingstudio.comInstagram: @illumeconsultingstudioExplore Trinity’s Embodied Branding Course:https://www.illumeconsultingstudio.com/embodied-brandingThe Alchemy of SuccessProduced ByQuentin SelfExecutive Produced by Alicia LiuSponsored ByLavender & TrufflesPlant-based ice cream made with intention and care.https://lavenderandtruffles.comUse code SUCCESS20 for 20% off your order.