Alicia Miller Part 2 - Emergent Growth Advisors

Alicia Miller, author of Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity, joins us for the 2nd part of her interview on The Franchise Woman podcast. Check out this conversation between a franchise attorney, a behavioral scientist with expertise in franchisee performance, and a private equity advisor. As expected it can go deep strategically as well as psychologically. Alicia talks about keeping the end in mind early on as a concept originator/franchisor. And how to position the company for private equity and prepare mentally for each transition. She addresses the changes and challenges a franchise concept and its franchisees will experience in systems, culture and initiatives. Join Alicia Miller, Rebecca Monet, CEO & Chief Scientist at Zorakle Profiles, and Bruce McFarlane, franchise attorney, franchisee and investor in this lively and insightful conversation.