Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 1

🎯 THE MOBILITY TRANSFORMATION DECODEDIn this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption.This episode is made of 2 parts - this is part 1.🎯 KEY INSIGHTSFour major disruptionsAndy explains how mobility is going through major shifts:The shift in user behaviour, moving from ownership to experienceThe impact of SDV, which changes the way cars are built and maintainedThe new way we'll live in cities and how the car must adapt to themThe impact of regulations and their evolutionsThe need for a new frameworkAndy explains the challenges that the Automotive industry has to face to manage those disruptions, whether it's their disconnection with consumers, the focus on wrong metrics, or outdated collaboration models.The 4S FrameworkStarting with consumer needs, rather than ending by them: that's one of the key aspects of the 4S Framework. Andy explains why mobility needs to be Safe, Secure, Seamless and Sustainable.💡 PRACTICAL TAKEAWAYSMeasure What Matters: Replace unit sales KPIs with consumer outcome metrics to drive better decision-making across teams.Start With Empathy: Use real consumer data and stories to ground product development in actual needs, not assumed features.Embrace Agile Iteration: Test experiences quickly in market rather than perfecting them in isolation for years.Build Cross-Functional Alignment: Create common KPIs across engineering, design, and business teams using the 4S framework.🌟 ABOUT YOUR GUIDEAndrew Hart brings 20 years of automotive expertise spanning the industry's major transformation cycles. Having led strategy advisory for over 50 global OEMs and suppliers, he steered SBD Automotive through a 2021 management buyout, keeping the company independent and employee-owned. His passion for consumer-centric mobility outcomes led to founding the industry-wide 4S Mobility Initiative."Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.