Aligning Business and Technology in the Digital Age | Jerry Luftman, Founder and Managing Director, Global Institute for IT Management (GIIM)

In this captivating episode of The Brand Called You, Jerry Luftman, a veteran in the field of Information Technology, explores the evolution of IT from its early mainframe days to today's digital management landscape. He shares valuable insights on bridging the gap between IT and business, the importance of technology management education, and the continuous challenges in implementing successful IT initiatives. Luftman also touches on the global impact of digital transformation across various industries. About Jerry Luftman Dr. Jerry Luftman is the Founder, Professor, and Managing Director of the Global Institute for IT Management. He had a distinguished 22-year career with IBM, where he was among the strategic leaders of the IBM Palisades Executive Education Center and CIO. Dr. Luftman has published research and authored 9 books on business-IT alignment and digital trends.