Aligning Go-To-Market and Product Success

GTM Disrupted host Mike Smart reconnects with Jesse Lujan Vice President of Product at Ascend a leading a leading provider of Accounts Payable (AP) automation solutions for medium and large enterprises. Jesse shares his insights on the evolution of an organization from legacy on-prem to a multi-tenant business model and ultimately to being product-led. Jesse emphasizes the essential ingredient of go-to-market success is product management and sales alignment. As a former scientist Jesse brings a strong data-driven mindset to the product leadership role with a keen emphasis on cross-functional collaboration and shared goals. Jesse’s Bio: Jesse is a B2B SaaS Product Management expert with a focus on utilizing quantitative and qualitative strategies to create successful products. Responsible for driving Ascend’s product vision by prioritizing the right value-adding People, Products, and Processes. His focus is using market research, business case scenarios, and experimental design to orient my teams to produce accurate and measurable roadmaps. Prior to Ascend, Jesse was a scientist in immunology, R&D, and therapeutics. He transitioned into enterprise software while working as a product consultant at Egress Solutions, Inc. To learn more about Jesse go to https://www.linkedin.com/in/jesselujan/