Aligning Marketing and Operations for Sustainable Healthcare Growth | EP 11

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, talks with Michelle Hart, Director of Marketing & Communications at BostonSight who reveals how sustainable healthcare growth depends on honest marketing that aligns with actual clinic capacity and operational realities. Rather than pushing aggressive patient acquisition campaigns, Hart emphasizes the importance of listening to both clinic staff and patients to identify pain points, understand capacity constraints, and ensure marketing promises match what the organization can deliver. The key takeaway is simple but often overlooked: listen to your team, understand your capabilities, and let those insights shape marketing strategies that support long term growth without overwhelming your staff or disappointing patients.