Aligning Sales and Marketing for Small Business Success with Lisa Canning

In this episode of the Small Business Breakthrough Series, we talk to Lisa Canning, CEO and founder of SalesMaven, which helps small businesses under $5 million align their sales and marketing teams. Lisa shares her journey from starting her first business at 17, to its recognition as one of the top 100 small businesses in America. She discusses the challenges she faced, the services SalesMaven offers, and how aligning marketing with sales can help small businesses thrive. Lisa offers valuable insights on knowing oneself as a business owner, leveraging tools like AI, and the importance of building a strong marketing component. The conversation ends with a fun lightning round revealing more about Lisa's personal preferences and philosophy. 00:00 Introduction to the Small Business Breakthrough Series 00:09 Meet Lisa Canning: CEO and Founder of SalesMaven 00:46 The Birth of SalesMaven 01:40 Aligning Sales and Marketing for Small Businesses 03:56 Lisa's First Business: Lisa's Clarinets 05:38 Challenges and Tips for Small Business Owners 06:30 Innovative Networking Techniques 07:34 Recent Projects and Industry Impact 10:16 Future of SalesMaven and Small Business Growth 13:53 Lightning Round: Fun and Personal Questions 15:12 Conclusion and How to Connect with Lisa