Alison Lloydd-Wright on the New State of Mind Campaign and why choose South Australia to live and work

In episode two we speak to Alison Lloydd-Wright, Executive Director, Cabinet Office at the Department of the Premier and Cabinet.Alison shares her energy and passion for South Australia and the recent campaign her Department has launched to attract 20-40 year olds to South Australia.We hear from Alison about the research behind the campaign, and why she thinks Adelaide is the place to live and work to grow and build your career. Alison quotes "I want people to appreciate the experience of living and working in Adelaide. I was one of those people who left and came back.....I still encourage people to go abroad however, you now can have a global career right here in Adelaide".We love this quote from Alison to round out her three key takeouts from the New State of Mind Campaign, "South Australia is a place for people who want to live with purpose, here you get to work on things that really matter, with a passion and purpose".Click here to learn more about the New State of Mind campaign