Alistair Hill on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Alistair Hill, CEO, at On Device. This conversation is centred around modern brand lift measurement. Alistair and Mike talk about how brand advertising is an investment, not a cost, how advertising works passively, why brands should embrace media fragmentation, the magic in the media plan, and much more. * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email [email protected] for more information. www.sixsells.co.uk