Alistair McQueen: The Midlife MOT: How Aviva Made Purpose a Business Lever episode artwork

EPISODE · May 7, 2026 · 43 MIN

Alistair McQueen: The Midlife MOT: How Aviva Made Purpose a Business Lever

from 4-Quarter Lives · host Avivah Wittenberg-Cox

This week we revisit a conversation between Avivah Wittenberg-Cox and Alistair McQueen, Head of Savings and Retirement at Aviva, the UK’s largest general insurance company and a major life and pensions provider. Aviva also has a significant presence in Canada and Ireland. Alistair leads Aviva’s pensions business, helping six million people save for and live in retirement, as well as representing Aviva in the media and with government. He is also a member of the Association of British Insurers’ retirement working group; the Money and Pensions Service long-term savings challenge group; the Department for Work & Pensions Mid-life-MOT board; the Business in the Community Age Leadership Team; and sits on the advisory board of Bravestarts – a social enterprise with the goal of supporting a fuller working life.Some Useful Links:* Aviva – How Long will Retirement Be?* Aviva Mid-Life MOT app.* UK Government Mid-Life MOT* Brave Starts – new opportunities for over 45s. Get full access to 4-Quarter Lives | Elderberries at elderberries.substack.com/subscribe

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Alistair McQueen: The Midlife MOT: How Aviva Made Purpose a Business Lever

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This episode was published on May 7, 2026.

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This week we revisit a conversation between Avivah Wittenberg-Cox and Alistair McQueen, Head of Savings and Retirement at Aviva, the UK’s largest general insurance company and a major life and pensions provider. Aviva also has a significant presence...

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