🎧 Alix Earle didn’t just launch a brand—she built a game

from Open Tabs · host M.T. Deco, Melissa Blum, Megan Collins, and Emma Marshall

This is a free preview of a paid episode. To hear more, visit mtdeco.substack.comHappy Friday 👋We’re back with this week’s episode of Open Tabs, our weekly Substack live where we talk about the internet news and cultural moments that have been taking up space in our brains and Google tabs.Here’s what we covered this week:* Alix Earle’s skincare launch is a masterclass in gamification [~0:30]. Alix Earle announced her new skincare lin…

Episode metadata supplied by the publisher feed · Published Mar 27, 2026

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🎧 Alix Earle didn’t just launch a brand—she built a game

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