Aliza Licht, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter’s DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!Purchase on Zibby's Bookshop: https://bit.ly/3L1v8vvPurchase on Bookshop: https://bit.ly/3oCFD10Subscribe to Zibby's weekly newsletter here.Purchase Moms Don't Have Time to Read Books merch here.** Want more? Become a part of my community! Sign up for Zibby's Highlights, which includes a free weekly newsletter, event livestreams, most anticipated book lists, personal essays, and a new essay platform with stories from all of you about what chapters you're in (inspired by my upcoming book Between Chapters: How I Started Over, Took Some Chances, and Found the Plot, 9/22/26). And follow me on Instagram @zibbyowens. But really, keep listening here. If you love my show, please tell a friend! Hosted on Acast. See acast.com/privacy for more information.