Aliza Licht on Why a Strong Personal Brand is Career Insurance

In this episode, Aliza Licht, award-winning marketer, author, and host of the Leave Your Mark podcast, discusses her new book, ⁠ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception ⁠and how to level up your career by working on your personal brand. Aliza is interviewed by culture and trend journalist, award-winning, four-time published author, and New York Times contributor Alix Strauss; they discuss the behind-the-scenes of ON BRAND and dive deep into what the reader can expect to get out of it.  In a world where the lines between personal and professional are blurred, and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success and can determine which opportunities are presented to you or handed to someone else. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future.  Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way.  ON BRAND is ideal for anyone seeking personal development to help them level up, pivot professionally, or support through a transition. It's for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."