All about E-Commerce, Digital & Performance Marketing | AI, Live Commerce and Future | Ft. Reethika Nair | TBC05

In the fifth episode of "The Branding Circle," we sit down with Reethika Nair, who leads Digital Marketing and Transformation at Dr. Reddy's Laboratories, one of India's largest pharmaceutical companies. With nearly two decades of marketing experience, Reethika shares invaluable insights into the evolution of marketing over the past 20 years. She shares her insights on the dynamic landscape of digital marketing, reflecting on her 20-year career and the lessons learned along the way. We delve into the relevance of the AIDA Model today and examine ONDC's impact on e-commerce. Our conversation also covers the intricacies of e-commerce marketplaces, quick commerce, and live commerce, and we also highlight the importance of performance marketing in the digital age. Reethika's experiences and expertise provide a deep dive into the world of marketing and digital transformation, offering valuable perspectives and a glimpse into the industry's future. Timestamps 00:00 Highlights & Introduction 02:05 Reethika’s Early Career Experiences and Evolution of Digital Marketing 06:34 Digital Marketing's Rise Over Traditional Advertising 11:23 TV Advertising & Its Advantages 15:19 Strategic Marketing Decisions in Cricket Sponsorship 17:54 Understanding the AIDA Model in Modern Marketing 25:20 Reethika in E-Commerce 27:30 ONDC's Role in Transforming E-Commerce Logistics and Market Dynamics 31:51 Quick Commerce V/S Amazon, Flipkart & other marketplaces 36:38 Building Brand Demand in E-Commerce 41:31 Best Platform to build any new brand 44:15 Trends in E-Commerce 45:34 Live Commerce 49:49 Performance Marketing in B2B 52:14 Performance Marketing for E-commerce and B2C Brands 54:26 How to optimize your campaigns? 57:56 Importance of a Product Experience 01:01:59 AI in E-Commerce 01:05:10 Advice from Reethika for aspiring marketers 01:06:24 Future of E-Commerce 01:09:47 Reethika on her future plans 01:10:38 Final Greetings & Conclusion For more insightful podcasts, don’t forget to subscribe to our channel. To Know More, Follow us on ⤵ Instagram: https://www.instagram.com/thebrandingcircle/ Branding Baba: https://www.instagram.com/brandingbaba/ Follow Reethika Nair Here ⤵ LinkedIn: https://www.linkedin.com/in/reethika/ Instagram: https://www.instagram.com/reethi4/ Disclaimer: The video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/industry mentioned in the video. Our goal is to provide insights and information to help the audience in their brand-building journey. #podcast #thebrandingcircle #TBC #ecommerce #performancemarketing #digitalmarketing #AI #livecommerce