All About Evergreen Content and Freelancing

In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content. The most common types of evergreen content. What does evergreen content mean? The difference between evergreen content and live launches. How your offer needs to change in order to be better suited for an evergreen sales process. The power of webinars and how they can support the sales of evergreen content. The biggest objections that people have to evergreen funnels. How to select the right webinar recording for your evergreen offer. How to make people more comfortable delivering webinars. What is the difference between a webinar and a masterclass? How to prepare yourself for developing an evergreen digital product. How to determine that your content is ready for paid ads. Why running paid ads is a simple process but definitely not an easy process. How to calculate your advertising budget for live launches. How long it normally takes to optimize a webinar before it is ready to become an evergreen product. How freelancing can be an entry point to entrepreneurship. The most pressing needs that freelancers have today. How Dorothy innovated during the pandemic to follow the most recent trends. Why it is important to have high-value freelancing skills. The most incredible aspects of freelancing. How AI might change marketing. Dorothy’s advice for your next marketing win. The most lucrative trend for business owners who are looking to grow. Find Dorothy online: The Gig Needle’s Eye Media LinkedIn Instagram _____ This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!