All about Facebook Campaign Budget Optimization

Since September 2019, Facebook has set budget optimization by campaign level by default, so that users can spend their budgets more efficiently. The user therefore sets the central campaign budget for all advertisements and the CBO tool makes sure to deploy it automatically based on results. As a reminder, the Facebook advertising campaign is structured in three stages: Campaign: It includes several sets of advertising and determines the advertising objective (traffic to the website, landing page, etc.). Ad Sets: This is the set of one or more ads with the ability to strategize on targeting, placement, budget and schedule. Advertisements: These are the creation of creative content for an advertisement.