All About Instagram Influencers And How They've Changed Advertising

Social media influencers have changed the marketing industry. Brands now pour billions of dollars into partnering with people who can reach audiences on platforms like Instagram and YouTube — whether they're advertising a handbag, a video game or a meal at a local restaurant. But what does it take to become an influencer, and what happens when your livelihood is tied to a platform that's not your own? Sam talks with an influencer, a reporter who covers the industry and an executive who helps influencers achieve stardom.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy