All about the GCC (with Corina Goetz)

For Corina Goetz, it started in London hotels. Most Western businesses do not fail in the Gulf because of their product. They fail because they misunderstand the culture, the moment, and the way trust is built. Corina explains how business and culture actually work across Saudi Arabia, the UAE, Qatar, Oman, Bahrain, and Kuwait—beyond outdated assumptions and surface-level advice.