All In and Unfazed: The Julie Mathers' Guide to eCommerce | #121

In this episode of Add To Cart, we are joined by Julie Mathers. She is eCommerce royalty in Australia after placing as the #1 person in eCommerce multiple times - including last year - and successfully sold her vegan, ethically sourced, cruelty-free and low impact eCommerce business, Flora & Fauna to BWX earlier this year. Now Julie is the Managing Director of both Flora & Fauna and Nourished Life. She’s also on multiple retail Boards and Advisory including National Retail Association Aus Post and NORA. Nothing like selling your business and doubling your responsibilities! In this conversation we cover the Flora & Fauna to date from how she took a Photoshop course to create the Flora & Fauna website to how Julie felt when she handed her business baby over to BWX. We also cover the power of words, why retailers are fighting over Unit Load Devices (or ULD’s) and Julie’s advice for any founders who are considering external funding or acquisition.Links from the episode:Flora and FaunaNourished LifePetaColesJohn LewisNational Retail AssociationAustralia PostSignet & Eco Clique (sponsored)Shopify & LSKD (sponsored)Questions answered:What was the biggest lesson you took from the corporate world which helped you build Flora & Fauna? What advice would you give business owners looking for funding or acquisition?What’s the most common question or dilemma you find other retailers coming to you for advice on?This episode was brought to you by…  Signet / Shopify PlusAbout your co-host: Julie Mathers from Flora and FaunaJulie is a seasoned Digital, Multichannel and Retail Leader. Extensive experience globally in the UK, Europe, Asia and Australia across home improvement, beauty, department stores, food, home, fashion and specialty retailing. Has worked in start ups and established businesses, Operated at exec and board level. Board Director National Retail Association. Previously Non Exec Director at Whittard of Chelsea and Storevision. Julie is dedicated to the environment and our impact as individuals and businesses. Her aim is to run a best in class ethical business and retailer so the leading values and ethics of the business are underpinned by nimble, innovative retailing with world class business and customer metrics. You can contact Julie at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community