All my little Urchins in marketing, the problem with all your eggs in social media baskets, and happy 14th day of February

Are you an Urchin, and do you know why? In this week's drop of The Really Social Podcast, Rachel shares why the "urchin" moniker is important to everyone's marketing efforts. In this week's blog, Rachel provides a super comprehensive how-to for creating tracking links to your website's Google Analytics. There's also a new video on our channel this week! Did you notice social media had a bit of a blip last week? As in Facebook, Twitter, and Instagram were all out of commission? Rachel digs into why it's always a good idea to diversify your business marketing across more than one social domain, and also why owning your business land online - instead of trusting in "rented land" - is the best practice.  All of this and more can be in your inbox via the B2B Boop newsletter. You can even see if Rachel's writing tone matches up with her speaking tone.