All Native Advertising Doesn't Suck

Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism. We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck