EPISODE · Jul 10, 2024 · 49 MIN
All out of cookies :(... Exploring the next wave of monetization through interactive ads within livestreams
from Block Fuel · host Block Fuel
We explore the next wave of monetization through interactive ads within livestreams with Alex Casassovici, Founder of Azarus. Highlights: ➱ Why streaming is important (and the big numbers to prove it) ➱ Acquisition by @animocabrands ➱ Beyond ads: shopping, tipping & more in live streams ➱ "EQ, IQ, interaction, forming connections with people, that actually is what drives value and value within the ecosystem to keep it going." Hosts: Avi Mash, Jody Flournoy, Sean Ristau Production: Brad Parsons at Train Sound Studio Chapters 00:00 Introduction and Background 03:02 The Power of Live Streaming 07:47 Monetizing Web3 Games 14:51 Creating Connections and Relationships 25:06 Partnership with Animoca Brands 28:48 The Viability of Gaming as a Full-Time Career 30:07 The Potential of Play-to-Earn Models 32:05 The Future of Work in the Metaverse 37:43 Enhancing the Streaming Experience 44:13 Monetization and Engagement in Live Streaming 47:30 Measuring Authenticity in Audience Engagement 50:03 The Evolution of Technology for Streaming and Gaming
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All out of cookies :(... Exploring the next wave of monetization through interactive ads within livestreams
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