All the Things

Vote for us on the SaaS Podcast Awards! Jordan and Brian are back with new podcasting gear and set-ups. Today’s topics cover a little bit of everything: from making quality content, to morale boosting Zoom meeting activities. They are also talking about Jordan’s experience working with Shopify, Brian’s 2021 goals for consistency, as well as a surprise nomination, onboarding and conversion, marketing and tracking, and niche podcasting. [tweetthis]“If you keep hammering on a topic that resonates with people, stuff still sits on the internet and attracts people.” - Brian [/tweetthis] Here are today’s conversation points: Making quality content Friday snapshots, Spotify Wrapped Year in Review Black Friday and Cyber Monday wrap-up Shopify checkouts, quirks, and limitations Nomination for bootstrapper podcasts ProcessKit onboarding and the core of the product How to change from conversion to paid? Marketing Marketing and tracking from two different sources Paypal, what?! Focusing your marketing efforts; niching down Goals for 2021: consistency Podcasting in a niche versus having a wide audience [tweetthis]“When you’re selling in an app store but you have your own website, there is a big disconnect on tracking.” - Jordan [/tweetthis] Resources: Microconf: SaaS Podcast Awards SunriseKPI Productize Audience Ops ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.