Allan Dib: Lean Marketing
Episode 384 of the FranklinCovey On Leadership podcast, hosted by FranklinCovey, titled "Allan Dib: Lean Marketing" was published on July 26, 2024 and runs 36 minutes.
July 26, 2024 ·36m · FranklinCovey On Leadership
Summary
Allan Dib, author of the bestselling book The 1-Page Marketing Plan, returns for a second time. Allan discusses his new release, Lean Marketing: More Leads, More Profit, Less Marketing, and shares the nine principles of lean marketing. He emphasizes the importance of having a clear target market, message, and media strategy, as well as the value of creating goodwill and adding value to customers. Allan also highlights the common traps that leaders fall into in marketing and provides practical advice on filling leaky buckets. 3 Leadership Actions to Amplify Your Organization's Impact: Download our guide for three actions your leaders can take today to transform your teams' efforts into high-value results.
Episode Description
Allan Dib, author of the bestselling book The 1-Page Marketing Plan, returns for a second time. Allan discusses his new release, Lean Marketing: More Leads, More Profit, Less Marketing, and shares the nine principles of lean marketing. He emphasizes the importance of having a clear target market, message, and media strategy, as well as the value of creating goodwill and adding value to customers. Allan also highlights the common traps that leaders fall into in marketing and provides practical advice on filling leaky buckets.
- 3 Leadership Actions to Amplify Your Organization's Impact: Download our guide for three actions your leaders can take today to transform your teams' efforts into high-value results.
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