EPISODE · Aug 4, 2026 · 47 MIN
Allan Peters' Logo Design Process Every Graphic Designer Should Know
from The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast · host A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers
Most graphic designers think great logos come from talent. Allan Peters would tell you they're wrong.In this episode of The Angry Designer Podcast, live at Creative South, we sit down with one of the world's most respected logo designers to unpack the process, mindset, and principles behind designing logos that stand the test of time. From sketching hundreds of ideas to why he still presents multiple logo concepts, Allan shares the thinking that has helped shape award-winning identities and build an incredible design career.If you've ever wondered what separates a good logo from a timeless one, this conversation is packed with practical advice every designer can apply immediately.In this episode, you'll discover:• Allan Peters' logo design process from first sketch to final mark.• Why great logos begin with ideas, not Illustrator.• Why AI can't replace original thinking in logo design.• How showing your process can become your greatest marketing tool.Whether you're a student, freelance logo designer, or seasoned branding professional, this episode will challenge how you think about logo design and inspire you to build work that lasts.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast
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Most graphic designers think great logos come from talent. Allan Peters would tell you they're wrong. In this episode of The Angry Designer Podcast, live at Creative South, we sit down with one of the world's most respected logo designers to unpack the process, mindset, and principles behind designing logos that stand the test of time. From sketching hundreds of ideas to why he still presents multiple logo concepts, Allan shares the thinking that has helped shape award-winning identities and...
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Allan Peters' Logo Design Process Every Graphic Designer Should Know
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