Alliance Has Direction

Episode 68 of the You Can't Lose! podcast, hosted by Joe Rinaldi and Richard Banfield, titled "Alliance Has Direction" was published on June 3, 2025 and runs 51 minutes.

June 3, 2025 ·51m · You Can't Lose!

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Summary

In this episode, Joe and Richard explore the difference between community and alliance: “An alliance is going someplace… it has direction.” They trade time-travel hypotheticals, reflect on the problem-solving joy of The Martian and The Last of Us, and debate whether their businesses are behaving like nouns or verbs. “Do something with this,” Joe insists, as they revisit lessons from the Philadelphia Experiment. Along the way, they ask: what if your lease is your marketing strategy?

Episode Description

In this episode, Joe and Richard explore the difference between community and alliance: “An alliance is going someplace… it has direction.” They trade time-travel hypotheticals, reflect on the problem-solving joy of The Martian and The Last of Us, and debate whether their businesses are behaving like nouns or verbs. “Do something with this,” Joe insists, as they revisit lessons from the Philadelphia Experiment. Along the way, they ask: what if your lease is your marketing strategy?

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