EPISODE · Jun 3, 2025 · 51 MIN
Alliance Has Direction
from You Can't Lose! · host Joe Rinaldi and Richard Banfield
In this episode, Joe and Richard explore the difference between community and alliance: “An alliance is going someplace… it has direction.” They trade time-travel hypotheticals, reflect on the problem-solving joy of The Martian and The Last of Us, and debate whether their businesses are behaving like nouns or verbs. “Do something with this,” Joe insists, as they revisit lessons from the Philadelphia Experiment. Along the way, they ask: what if your lease is your marketing strategy?
What this episode covers
In this episode, Joe and Richard explore the difference between community and alliance: “An alliance is going someplace… it has direction.” They trade time-travel hypotheticals, reflect on the problem-solving joy of The Martian and The Last of Us, and debate whether their businesses are behaving like nouns or verbs. “Do something with this,” Joe insists, as they revisit lessons from the Philadelphia Experiment. Along the way, they ask: what if your lease is your marketing strategy?
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Alliance Has Direction
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