Allies and Ambassadors | Morag Barrett, Kerry-Ann Stimpson, Jacqueline Jodl and Haylie Wrubel | 510

We've all heard the saying, "many hands make light work." 

Can collaborating help thought leadership content reach scale and create greater impact?

In today's episode, we discuss the critical impact of allies and ambassadors in thought leadership. We highlight valuable conversations from past guests that truly understand that collaboration with influencers and others can significantly elevate a brand or idea.

Morag Barrett is the Founder and CEO of Skye Team. She helps us define what allies and ambassadors are and how they can help take ideas to scale or even create a movement that would be unachievable alone.

Kerry-Ann Stimpson, Chief Marketing Officer at The JMMB Group shares how the influence of a corporate brand can be expanded by working in tandem to build personal brands of the employees. We learn how this creates new ways for the audience to interact with the brand while increasing confidence and trust in both brands.

Jacqueline Jodl, Senior Vice President of Global Youth & Education, and Haylie Wrubel, Director of Global Unified Champion Schools discuss the importance of allies and ambassadors to the Special Olympics. They share how they seek out thought leaders that are sharing message which run parallel to their own, then co-create content to reach a larger audience with the message.

 

Three Key Takeaways:

* Personal brands can be good for corporate brands.  Don't feel the need to micro-manage employees who are building their own brand.  Instead, work with them to align the goals of the individual with the organization.

* Allies and ambassadors often create a greater level of trust in a brand.   People trust individuals faster than organizations.

* Having brand ambassadors is a great way to be better in tune with what is being said about your brand.