Allison Howard: "The Sirens Will Be Impossible to Ignore"

Cleveland Sirens president Allison Howard joins Ken and Anthony to explain how a year-long community listening tour led to the Sirens name over bringing back the Rockers, and why the team intentionally broke away from Cavs colors and branding to build its own identity. She reveals the franchise topped 10,000 season ticket members and six figures in merchandise sales within hours of the reveal, with a fan fest planned for Saturday at Edgewater Beach. Howard also touches on the business case for investing in women's sports, partnerships with Cleveland Clinic to help players handle online scrutiny, and the road ahead before the Sirens actually take the court in 2028.