Allison Luvera and Lauren De Niro Pipher of Juliet Wine

Founded in 2021 by longtime friends Allison Luvera and Lauren De Niro Pipher, Juliet is redefining boxed wine through premium quality, thoughtful design, and sustainability. Juliet’s proprietary Eco-Magnum™ packaging uses over 50% less carbon than glass and holds the equivalent of two bottles. The founders also created the Alternative Packaging Alliance, uniting fellow high-end boxed wine brands to champion sustainable innovation across the industry.what we chat about:How did you balance the often conflicting priorities of taste, design and environmental impact?Boxed wine has traditionally carried a stigma of cheap, disposable, & even low-quality. How have you approached shifting that perception, and what tactics have proven most effective in elevating Juliet’s image?Walk us through the design process of your Eco-Magnum packaging. How did you land on a look and feel that communicates both sustainability and luxury?IG drinkjuliet_ | drinkjuliet.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | [email protected] your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr