Ally Financial: Culture & Brand Synergy Done Right

The brand of an organization is all about how the organization shows up for it's customers...it's their personality and helps to set expectations for customers.  The most successful organizations take the power of a strong brand persona and align their brand and culture.  When culture and brand are in sync, it's easier for employees to engage and know what's expected of them at work and deliver on the brand promise – a winning combination. My guests for this episode have brought the magic of brand and culture partnership to life at Ally Financial.  Kathie Patterson, Chief Human Resources Officer and Andrea Brimmer, Chief Marketing Officer have collaborated over the past few years to bring Ally's "Do it Right" promise to life internally and externally resulting increased brand awareness, increased employee engagement, and more.  Listen in to learn about the power of culture and brand partnership in action. Connect with Kathie Patterson Email:[email protected] LinkedIn: https://www.linkedin.com/in/kathie-patterson-9aaa058/ Website: https://media.ally.com/leadership-patterson Connect with Andrea Brimmer Email: [email protected] LinkedIn: https://www.linkedin.com/in/andrea-brimmer-a4345a68/ Website: https://media.ally.com/leadership-brimmer Connect with Susan Morgan Bailey Email: [email protected] LinkedIn: https://www.linkedin.com/in/susanmbailey/