”Almost overnight we have a global influencer industry” - with John Saunders, Chairman of FleishmanHillard

In October 2024, John Saunders became Chairman of St. Louis-based public relations firm FleishmanHillard, having served as CEO for the previous nine years. Not many Irish people get to head global businesses based out of the U.S., but John Saunders did just that. From humble beginnings as a sports presenter with RTE, he has carved out a stellar career in the public relations industry. In this latest episode of The Renatus Podcast, John talks to host Greg Dilger about the PR business generally, as well as his own firm, FleishmanHillard, and its multibillion-dollar parent company, Omnicom. He offers fascinating insights into the evolving role of PR in a digital world, including the phenomenal growth of the influencer space, the use of AI, and the future of work.See omnystudio.com/listener for privacy information.