EPISODE · Aug 17, 2026 · 9 MIN
Alo 正式杀入内地：抢走 lululemon 的中产钱包，靠明星还是靠产品？
from AI解研说
预售 1 分钟破千万，假货却比正品先占领市场。网红瑜伽服 Alo 高调入华，它瞄准 lululemon 最赚钱的中国市场，一边挖来奢侈品高管冲击高价位，一边要解决山寨泛滥、品牌内核薄弱的困局。当明星滤镜褪去，高价运动服饰的下半场，究竟拼的是流量符号，还是产品复购？
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Alo 正式杀入内地：抢走 lululemon 的中产钱包，靠明星还是靠产品？
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