ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead)

from The Agency Leadership Podcast with Gini Dietrich and Chip Griffin · host Chip Griffin

In this episode, Chip interviews Gini about the newly updated PESO Model certification and what’s changed in how organizations should think about paid, earned, shared, and owned media.Continue Reading → The post ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead) appeared first on FIR Podcast Network.

Episode metadata supplied by the publisher feed · Published Feb 23, 2026

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ALP 296: The PESO Model evolves for the AI era (and why your website isn’t dead)

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This episode is 22 minutes long.

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This episode was published on February 23, 2026.

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