EPISODE · Mar 29, 2020 · 21 MIN
ALP 64: how should clients set goals for agencies?
from For Immediate Release Podcast
A recent question on the PRSA member discussion forum came from a client who was looking for guidance on setting goals for their PR agency. The individual inquired if "3-5% [growth is] fairly standard." Chip and Gini tackled this question, along with the broader topic of aligning agency work with client goals. They also discussed how these goals might factor in to agency compensation.
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ALP 64: how should clients set goals for agencies?
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