ALP Matt Steinwald 6002

Another week, another A-List, the podcast that asks the world's top advertising professionals how they got started in the business. Sponsored by Adhouse Advertising School. Hosted by Tom Christmann, Executive Creative Director at Catch+Release and one of the head #adnerds at Adhouse, where zoom classes start FEBRUARY 15. > In this episode, recorded in the fall of 2022, you’ll hear Tom’s chat with Matt Steinwald, Executive Creative Director at Big Village (formerly Engine Group) in New York City. Matt got a mechanical engineering degree at Cornell before pivoting to advertising where he uses that big brain to make smart work, including the Sopranos nickname thing on Twitter for HBO. Matt and I discuss: • Taking the legendary Sal Devito’s class at School of Visual Arts in NYC • Getting “pigeonholed” into making ads for board games and toys • Tom’s small cameo in Matt’s story. • Jumping into a social agency without knowing what a KPI is • Inventing the first Rube Goldberg Machine powered by dogs for Beneful • Giving everyone Sopranos nicknames on Twitter for HBO (and winning a Webby) • How to build a social media machine • Why Engine is now Big Village You can contact Matt on LinkedIn or at [email protected]. You can contact Tom on LinkedIn or at [email protected]. This is the original advertising origin story podcast. This is the A-List. Thanks for listening and please share this episode with your most adnerdy friend.