Alpha Male Succeeds with Haircare, Skincare, Sunglasses

Aaron Marino says he hates to read. He's bad at grammar and writing, he claims. But he's really good at making videos. "I had a fitness center that didn't work out," he told me. "I started making YouTube videos in 2008 with no idea that I could ever make a buck on that platform." Fast forward to 2020. Alpha M, Marino's YouTube portal, which focuses on male grooming and fitness, has 6 million subscribers. It has spawned multiple ecommerce businesses, including Pete & Pedro (haircare), Teige Hanley (skincare), and Enemy (sunglasses).