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Alte Modelle, neue Realität: Warum alte Preislogiken Agenturen ausbremsen – mit Alessa Thönnessen | #52 episode artwork

EPISODE · Jul 6, 2026 · 24 MIN

Alte Modelle, neue Realität: Warum alte Preislogiken Agenturen ausbremsen – mit Alessa Thönnessen | #52

from Agency Life Deutschland by Teamleader · host Teamleader

Alte Preislogiken halten sich hartnäckig. Alessa Thönnessen erklärt, warum das für Agenturen zum Problem wird.Als CFO der Ogilvy Group Germany bringt sie genau die Perspektive mit, die in der Agenturwelt oft zu wenig gehört wird: die Verbindung aus Finance, operativer Realität und wirtschaftlicher Steuerung.Im Gespräch mit Chris und Jona geht es darum, warum klassische Retainer an Bedeutung verlieren, weshalb das Stundenmodell trotz aller Schwächen weiterlebt und wieso gerade große Einkaufsprozesse und Standardisierung flexiblere, wertorientiertere Vergütungsansätze oft ausbremsen. Gleichzeitig zeigt Alessa, warum darin auch eine Chance liegt: den strategischen Wert von Agenturarbeit klarer sichtbar zu machen und wirtschaftlich stabiler zu arbeiten.Eine Folge über alte Preislogiken, wirtschaftliche Realität und die Frage, wie Agenturen Mehrwert, Profitabilität und Pricing wieder besser zusammenbringen.Jetzt reinhören!Mehr zu Alessa:LinkedIn: https://www.linkedin.com/in/alessa-th%C3%B6nnessen-8b910182/ Website: https://www.ogilvy.com/de/ Mehr zu Teamleader:Newsletter: www.teamleader.eu/de/agency-life/agency-life-subscribe Instagram: www.instagram.com/teamleader.eu/LinkedIn: www.linkedin.com/company/teamleader/Homepage: www.teamleader.de/Powered by www.teamleader.deProduced by www.franzrosa.io/so-loud

What this episode covers

Alte Preislogiken halten sich hartnäckig. Alessa Thönnessen erklärt, warum das für Agenturen zum Problem wird. Als CFO der Ogilvy Group Germany bringt sie genau die Perspektive mit, die in der Agenturwelt oft zu wenig gehört wird: die Verbindung aus Finance, operativer Realität und wirtschaftlicher Steuerung. Im Gespräch mit Chris und Jona geht es darum, warum klassische Retainer an Bedeutung verlieren, weshalb das Stundenmodell trotz aller Schwächen weiterlebt und wieso gerade große Einkaufs...

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Alte Modelle, neue Realität: Warum alte Preislogiken Agenturen ausbremsen – mit Alessa Thönnessen | #52

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Frequently Asked Questions

How long is this episode of Agency Life Deutschland by Teamleader?

This episode is 24 minutes long.

When was this Agency Life Deutschland by Teamleader episode published?

This episode was published on July 6, 2026.

What is this episode about?

Alte Preislogiken halten sich hartnäckig. Alessa Thönnessen erklärt, warum das für Agenturen zum Problem wird.Als CFO der Ogilvy Group Germany bringt sie genau die Perspektive mit, die in der Agenturwelt oft zu wenig gehört wird: die Verbindung aus...

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